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This session is offered in collaboration with the Web Team and Communications & Marketing.

How do most users read on the web? The answer may surprise you: they don't.

Learn the basics of web writing by understanding how most of us read online compared to how we read in print. In this two-hour seminar Matt Semansky (Communications & Marketing / Web Team) will share insights from their work on the Dal website and training they received with international usability experts Nielsen Norman Group.

This session will enable you to:
- Recognize how web users think and behave
- Understand the significance of reading and scanning patterns
- Consider the physical limitations of onscreen reading
- Apply best practices for web writing
- Avoid common web writing mistakes, such as the "wall of text"|- Create better and more engaging web content

A portion of the session will also be devoted to learning how to effectively communicate the Dal brand on the web. This section will cover:
- Dalhousie鈥檚 brand attributes, personality and promise
- Key words that reflect Dal鈥檚 brand
- Identifying brand-conscious content opportunities
- Examples of Dal鈥檚 brand on the web

Space is limited in each session, so we ask that you register in advance.

Matt Semansky is an Online Communications Officer in Dalhousie's Communications and Marketing Department. Matt's web writing experience includes online journalism and producing content for several Dalhousie websites. He enjoys sharing the principles of usability, tone, style and voice in order to help online content creators make meaningful connections with their audiences.

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