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Faculty of Management

Thomas K. B. Koo

Assistant Professor

Portrait photo : Thomas Kyo B Koo
Faculty of Management

Email: tom.kb.koo@dal.ca
Mailing Address: 
Kenneth C. Rowe Management Building, Room 5087
6100 University Ave, PO Box 15000
Halifax, Nova Scotia, Canada B3H 4R2
 
Research Topics:
  • Consumer behaviour
  • Customer experience
  • Language
  • Digital communication
  • Technology
  • Artificial intelligence
  • Well-being

Education

  • BSc (University of Toronto)
  • MSc (Queen鈥檚 University)
  • PhD (University of Alberta)

Research interests

Dr. Koo鈥檚 research interests lie at the intersection of technology in marketing and customer experience. His research explores the implications of language used in digital/online communication, as well as the impact of technology, including generative artificial intelligence, on consumers and their well-being.

Selected awards and honours

2024聽 Pedagogical Innovation Project Grant, Universit茅 Laval

2023鈥�2025聽 SSHRC Insight Development Grant

2022鈥�2024聽 SSHRC Explore Grant

2022聽 Distinction Socrate (teaching excellence award), Universit茅 Laval